Staying ahead of your competitors is something most businesses think about, and often. Whether it is creating better processes, developing new innovations, exceeding at customer service, or promoting your company to potential customers, business owners have to constantly think about how they are going to keep that edge. In this post, we are going to talk about the last point: advertising, and how an effective strategy can help a company go from good to great.
YOUR POINT IS...?
You may be asking yourself, "What do curtain tracks have to do with advertising?" We understand your query so let us explain. Advertising happens in many ways. Just a few include implementing digital strategies, traditional marketing including standard banner signage promoting products or services, as well as event marketing which may include participating in consumer or industry trade shows. When it comes to some traditional marketing strategies such as signage to promote your business, Curtain-Tracks can help. Our 610 EasyKlip Midi Tarp & Banner Clip and 600 EasyKlip Mini Tarp and Sign Clip are super handy. They allow you to hang a banner, signs, or even a tarp and are designed to increase clamping pressure as the load against them increases, making them the strongest on the market. Promoting a SALE? No problem. You will love these banner clips!
EVENT MARKETING KNOW-HOW
When it comes to event marketing and participating in a trade show where you have a "mini store-front" to attract attendees, you want to make sure your space stands out from the hundreds of others. Most standard booth spaces are a 10 x 10 space that comes with a covered 6' table, two chairs and a waste basket. Doesn't sound that inviting, does it? The clips mentioned above can certainly secure your company signs, but some of our other products may prove to be extremely helpful in making your booth stand out, including creating a frame that wraps around your booth space. The 4108 Bendable I-Beam Curtain Track can be hand-bent into curved shapes, and mounted to the frame. Adding curtains to the track will make your space visible by giving your booth some height as well as framing the space. This look will catch the eyes of attendees (aka potential customers) all the way from the other end of the long aisle.
ARE YOUR WHEELS TURNING
We hope we got you thinking outside the box when it comes to a couple creative ways to promote your business. Should you have any questions, reach out to our customer service team. We'd love to help you stay ahead of your competition!
A FINISHED BASEMENT
One of our very favorite blog posts shares about the benefit of transforming a basement that has drop ceilings simply by adding curtain tracks and curtains. Overall, finishing a basement is two to three times more cost efficient in adding space and value to your home than an actual addition because the overall cost is much less significant. This means refinishing a basement is an affordable way to add living space and value to your home. Added home value aside, finishing a basement so your family will actually spend time in it, can be priceless.
If you already have a drop ceiling, you are well on your way. Now you need to decide where you would like to add your curtain tracks and the purpose the curtains will serve (room divider to create bedroom space?) Using our 6155 Clamp eliminates having to drill holes in the ceiling grid and our 6151 cartridge allows the carriers and hooks to connect to the clamp. The beauty about a drop ceiling is it allows for easy attachment to the metal parts of the drop ceiling and eventual changes in design. Our 6100 flexible curtain track is a sensible choice for a basement project as it can be easily bent by hand if needed to conform to any odd angles.
Once you have your curtain track and accessories in place, you can add curtains that serve to divide a room (i.e. work-out room or craft room?), conceal a storage area or hot water tank, cover windows to create energy efficiency, or they can even cover a whole wall to create a softer, cozy feel to the room. We have a wide variety of curtains to choose from including our Allegro Fabric Curtains which have a slight sheen and a subtle pattern of irregular circles running throughout. These curtains are so durable, hospitals even use them because they are anti-bacterial, machine washable, and 100% flame retardant.
SO MANY USES
Once your project is complete, just think of the things your family can do in this brand new space:
- Slumber Parties
- Game Nights
- Movie Nights
- Football Parties
- Craft and Scrapbook Parties
- Work-Out Space
Have you finished your basement? We would love to see your photos. In fact, if you email them to us at firstname.lastname@example.org, we might just use them on our website or post them on Facebook!
IS IT SPRING YET?
February can seem like a long month. The days are still short, the weather is cold and skies are often gray throughout much of the country. The Team at Curtain-Tracks is here to help cheer you up and beat those winter blues with an outdoor project that will motivate you and get you wishing for sunny skies!
ENJOY THE OUTDOORS
We often talk to customers that share a common dilemma - how can they use curtains tracks and curtains outside so they can enjoy their yard even during wind, rain or scorching afternoon sun? A simple solution that allows you to enhance your outdoor living space includes adding curtain tracks and curtains along a pergola. Our 6100 flexible curtain track is durable and holds up well, even in inclement weather. We recommend pairing it with the 6152 ceiling cartridges and our 6111 carriers because, like the 6100 track, they stand up well in the outdoor elements. Simply add curtains (a heavier canvas curtain is effective and looks great) and when not in use, simply tie them back at the corners.
If you don’t have a pergola and instead prefer to spend time in a summer room or 2-seasons room, extend the use of the room by adding curtain tracks and curtains. They will allow protection from wind and shade from the sun. Plus, adding durable curtains in a fun color can enhance the look of the entire room.
After you order your products, you may seem a bit overwhelmed. You can relax. We have simple instructions on our website and if you still have installation questions, our friendly customer service team is here to help. Just give them a call or send them an email.
ARE YOU READY?
So as you dream of spring, why not get started on this project now (visit our blog for inspiration!) so you can enjoy every bit of the season? Measure your space, order your curtain tracks (don't forget the carriers and end stops), order curtains and tie backs, and you will be on your way!
Don't hesitate to contact us with questions! Call us toll free: (888) 434-7444.
TO THE TRADE
At Curtain-Tracks, we offer a special program called, "To the Trade". This is a discount program for Interior Designers and Architects through which you can purchase our products, at, or near, wholesale prices, you simply will need to provide some professional documents to confirm your eligibility.
Curtain-Tracks.com recognizes the value of developing lasting relationships with professionals who influence the decision making of many of our customers. To reward these individuals for their business and loyalty, we have launched a "To the Trade" discount program intended for Interior Designers and Architects only. Each eligible professional will be issued a unique promotion code that will be good for one year (certain restriction apply) and is applicable to all purchases made at Curtain-Tracks.com. The promotion code can be used by the Interior Designers and Architects or their immediate clients, but cannot be published or distributed in any manner. Annual renewal will be required. Membership, promotion codes, or this program are subject to cancellation at any time without notice.
This program is intended exclusively for professional Interior Designers and Architects. Professionals must provide at least two of the following documents to verify eligibility:
- Proof of valid membership (e.g. current membership ID)
- ASID American Society of Interior Designers
- IIDA International Interior Design Association
- AIA American Institute of Architects
- IDS Interior Design Society
- CID Certified Interior Decorators International
- NKBA National Kitchen & Bath Association
- APLD Association of Professional Landscape Designers
- A staging organization, such as ASP, HSR, IRIS, IRN
- Copy of Business License Certificate
- Copy of State Tax Exemption Certificate
- Business card indicating your design profession
CONTACT US TODAY
In addition, candidate must provide company name, individual name, address, phone, fax, and email address. Documentation must be faxed to (713) 513-5424 or sent via email to email@example.com. We would love the opportunity to work with you!
*Curtain-Tracks.com reserves the right to make all membership determinations at our sole discretion.
IN THE SOUTH
A Curtain-Tracks friend recently visited the west coast of Florida. On their visit, they noticed a beautiful home that had three levels of porches. Unfortunately, these porches all faced west which meant they received the brunt of the hot afternoon sun. Luckily the home owners were creative and added curtain tracks and curtains that are not only functional but look great, too!
We have had the opportunity to work with customers all across the country on creating outdoor spaces. We suggest a few different tracks for outdoor use including the 6100 Medium Weight, 6100-Heavy Weight, 3120, 84004 and 84003 curtain tracks. If you are looking for a track that will support heavy curtains hung from high ceilings, we suggest the 16 Gauge Galvanized Steel track.
Once you have installed your tracks, you can add our steel hooks. These hooks are sturdy and easily attach to any carrier with a ring to allow for curtains with holes or grommets.
Revitalize your outdoor space and make it new again by adding curtain tracks and curtains to protect against the hot afternoon sun and even rain. Our blog has an entire section dedicated to outdoor curtains and projects to provide ideas and inspiration. Let us know how we can help you with your outdoor project!
You know the sound floor to ceiling curtains make in a hotel room when you open them in the morning? Or how about the sound of privacy curtains closing when you need to visit a doctor? It’s the sound of seamlessness… curtains easily gliding along a high-quality track with high-quality carriers.
Now, let us ask you another question. Do you know the sound curtains make when getting stuck on a curtain track as you try to open them or pull them closed? We are talking about that sound they make when they get stuck along the track in a weird groove or where two tracks are connected. Frustrating, right?
EASY = GOOD
We aren’t sure about you, but we prefer when the curtains glide easily along a track. Let’s face it: opening and closing curtains shouldn’t be something you even think about, let along get angry over if they don’t move as easily as they should. That’s where Curtain-Tracks can help.
WHO DO YOU TRUST?
If you are thinking of installing curtain tracks in your home or office and decide to visit various online businesses, we encourage you to do some checking on the products before you buy them. Make sure you are buying from a reputable company (Curtain-Tracks has been in business since 2007) and that the products are high quality. Also, make sure they have a strong customer support team who can guide you through the buying and installation process. Our customer support specialists walk you through your project, helping you with everything from how to correctly measure the space to ordering the correct products.
We would love to be your #1 choice for curtain-tracks, curtains and hardware. If we can be of assistance, please give us a call at 888-434-7444.
DIFFERENT IS GOOD
Over the years we have talked to customers who have used curtain tracks and curtains in a variety of ways. In fact, we have an entire category on our blog dedicated to this very topic. So if you are feeling like you are in a creative rut, keep reading, and we will share some fun uses for our products.
BEDROOMS, BASEMENTS AND GARAGES
Finding another use for a product, other than the one it was originally created for, can be fun and functional. We have had customers use our curtain tracks, hardware and accessories in ways that you wouldn't even imagine and we think the results are pretty fantastic. One such design idea includes using curtains and curtain tracks along a bedroom wall. The floor-to-ceiling lush fabric of the curtains creates a beautiful backdrop that also serves as a headboard and the focus when you walk in the room is immediately drawn to this focal point.
Another Curtain-Tracks customer, Carrie, used the 6100 Flexible Curtain Track to create a sound booth in her basement. With her career taking off and the opportunity to work from home, she wanted to create a sound booth that not only looked good, but also worked well. Her basement has a drop ceiling, so installation was quite easy with the use of drop ceiling clamps. To ensure the curtains would stay closed when she is recording and to help eliminate distractions, she made sure the lead carrier on each panel is a magnetic catch carrier that holds the curtains together with just a bit of overlap, which also helps keep out sound.
Another completely unique use for curtain tracks includes a project that customer, Libby, completed in her garage a while ago. She wanted to create a hockey backstopfor her kids so she used Curtain-Tracks Extra Heavy Duty track and heavy duty trolly, aka super strong carrier, and a durable tarp. Now she has the coolest garage in the neighborhood!
WHAT WILL YOU DO?
These are just a few fun examples of how you can use Curtain-Tracks products for your next project. There are so many other creative uses, including concealing a water heater, adding curtain tracks to a golf cart or creating an art station or art gallery. Have you used our products in a unique way? Tell us all about it!
AMERICA THE BEAUTIFUL
Albert Einstein once said, "Look deep into nature, and then you will understand everything better." We think one great way to do this is to explore our national parks. In fact, our national parks offer America the Beautiful passes which covers entrance fees at national parks and national wildlife refuges as well as day use fees at national forests and grasslands. If you are thinking of visiting some of our fantastic parks in 2018, how about sprucing up the inside of your RV or luxury van?
RVs, CAMPERS, VANS, OH MY!
Over the years, we have worked with dozens and dozens of happy customers who have used our products to renovate the inside of their home on wheels. C-T customers, David and Deborah wanted to separate the cab of their 1995 EuroVan Camper with the back so they used the 3112 Plastic Curtain Track, added snap carriers and snap tape. This track is very easy to install and works well in a small space. The snap carriers and snap tape allow the curtains to be easily removed if they need to be cleaned or if you want a new look.
For those who would like to cover the front windshield and two side windows of their RV, Curtain-Tracks’ 4108 Bendable I Beam Curtain Track is a perfect solution. If you find that you need more than eight feet of length, you’ll want 4130 wall splicer or 4128 ceiling splicer. And don’t forget the end stops! 4132 end stops are designed to keep the curtains in place when open.
HIT THE OPEN ROAD
Whatever your home on wheels needs, Curtain-Tracks is here to help! If you are looking for more helpful tips on adding curtain tracks, hardware and curtains to RVs, Motorhomes, Buses, Trucks, or Eurovans, visit our blog under RVs and Travel Trailers or give us a call at (888) 434-7444.
TIME TO RELAX
We have had the pleasure of working with business owners in a variety of settings. Our products have helped retail establishments create trendy changing rooms, complete the look of a display window, and conceal unsightly beams. Recently, one happy Curtain-Tracks customer and business owner created a massage room in her home and used curtain-tracks and accessories to create the serene space. She used our Extra Heavy Duty Track because it has a thicker top wall for added support and our Large Double Wheel Carrier. She added eclipse curtains for their room darkening and sound absorbing qualities, which are available in a variety of lengths.
In addition to the many businesses we already mentioned, Curtain-Tracks products can be seen in retail establishments such as nail spas. Curtain tracks and sheers can soften the look of a retail space, creating a more serene experience for the customer. Simply add them along a wall in front of spa chairs. For those businesses with drop ceilings like the one in the photo below, there is an easy solution: simply use the 6155 Clamp which eliminates the need to drill holes and allows for easy changes in design. The drop ceiling clamp allows for attachment to the metal parts/frame of the drop ceiling and the 6151 cartridge allows the carriers and hooks to connect to the clamp. Add the 6100 Flexible Curtain Track and you can decide to use the track in a straight line or curve it by hand.
WHAT'S IN STORE IN 2018?
Our products allow business owners to enhance or completely transform their retail space as they would like without costing an arm and a leg. Can we help you and your business in 2018?
TO COVER OR NOT TO COVER... THAT IS THE QUESTION
There is the ongoing debate on whether or not you should cover your curtain tracks. Whether your curtain tracks are wall-mounted or ceiling mounted, our tracks look great uncovered. However, should you decide to cover your tracks, what are some options?
You will notice that most hotels use curtain tracks above their windows and oftentimes they are ceiling mounted. Most come with a wand so they can easily be opened and closed allowing the carriers to glide smoothly along the track. You will also notice that in most hotels, there is a valance of some sort concealing the curtain track like this hotel in Houston, Texas. We believe the reason they do this is to enhance the décor of the room. We have seen valances made of the same fabric as the curtains, wood valances made with intricate trim, and valances that have a fabric mounted over a frame (cornice box) so it gives a clean sleek look. In fact, we even wrote a post on how to build a cornice box so it fits over the track to hide the hardware even when the curtains are open. Every hotel has a different style.
WHAT'S YOUR STYLE?
When you decide to use a curtain track, you should consider what the look is you are going for in the room? If you love a simple style and want the focus to be on your curtains alone, then there is no need to add a valance unless you feel it is an important design element for your room. On the other hand, if you prefer clean lines, perhaps you may want to build a wood valance with crisp trim.
If you decide to add a valance, what style will you choose? Fabric? Wood? Fabric mounted on a frame? We would love to hear your thoughts. Let us know what style you prefer in the comments. If you are still searching for ideas, visit our Photo Gallery for dozens of design ideas.