Expos and conventions are starting to take place again, even if only on a smaller scale. Event marketing plays an important role in the success of many businesses. In fact, the majority (97%) of B2B marketers believe that in-person events have a major impact on achieving business outcomes. With in-person marketing events paused over the last twelve months, some hotels and convention centers have taken the opportunity to make some much-needed improvements and upgrades to try to entice future organizations to select their venues for annual conferences and meetings. Some of the improvements include better technology offerings, new flooring including carpeting and tile, artwork and fixtures, window treatments, and even infrastructure including expanded parking capabilities. These investments are all geared toward improving the guest experience.
Some of the more affordable improvements include replacing the curtain tracks along corridors. If the curtain tracks are purchased through www.curatin-tracks.com though, this replacement may not need to take place unless they have received continuous harsh treatment as our tracks are of the highest quality. If that is the case and the tracks do not need to be replaced, perhaps the curtains do, especially if the flooring has been upgraded and the current curtain colors no longer match the decor.
Smaller banquet rooms that have undergone an updated transformation may also need some curtain updates. Curtain-Tracks offers a wide variety of quality options for curtains. Our commercial-grade fabrics are sure to match any décor. We also offer many features including blackout curtains, sound-absorbing, sheer or semi-sheer, thermal, fabric that looks like linen, and ripplefold curtains.
Whether you are on the design team for a convention center, hotel, or banquet facility now is a great time to look at making updates to improve the appearance of your center. Make a list of improvements you would like to make and contact the Curtain-Tracks team if you are looking for a partner to help you accomplish your goals.
THE IMPORTANCE OF EVENT MARKETING
As a business owner, you may always feel like you are trying to outrun your competition and you may do that by advertising, having a stronger social media presence or by being involved in events. All of these strategies can be effective but when it comes specifically to event marketing, Marketo, a company dedicated to marketing, offers this advice, "In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. Event marketing needs to be an integral part of the demand generation mix, and a strategic combination of offline and online events are essential to any company’s bottom line. Every year, trade show season rolls around and those in the healthcare, automotive and education industries (plus so many others) attend and exhibit at these trade shows. For those who have an exhibit booth, the goal is stand out from the competition."
At most trade shows, a standard booth space is 10 x 10 square feet and that's it. To make the most of your presence at a trade show (and the most out of your investment), you want to create a booth that will stop trade show attendees in the aisle and make them want to engage and learn more about your company. One way to do this is to create a frame around your booth space. The elevated look of the booth will attract attention. Then, add the 4108 Bendable I-Beam Curtain Track. This track is available in silver or black anodized aluminum and can be hand bent to accommodate the booth structure. Next, add curtains to the track. Depending on the industry of your business, your other booth decor and the theme of your space, it will help determine the style of curtains to hang in your booth. For example, if you are an interior designer at a home improvement show, you may want to demonstrate the versatility of curtain tracks as well as your decorating style by showcasing curtains with a beautiful pattern. If you are looking to stay within the colors of your company's brand, add curtains that reflect that.
CURTAINs SERVE MANY PURPOSES
Adding curtains to your trade show booth can be beneficial in several ways. They can be pulled back and tied when the show is open or, you can decide to close them if you are having a business development meeting with a potential client. Another idea is to pull them closed after booth hours to help deter any trade show stragglers from being tempted to take an extra giveaway!
Gone are the days of old, boring trade show booth displays. You have invested time and money to attend the trade show to grow your business so you might as well make an impression! Ready to start working on your booth design? Let us know if we can help!
Staying ahead of your competitors is something most businesses think about, and often. Whether it is creating better processes, developing new innovations, exceeding at customer service, or promoting your company to potential customers, business owners have to constantly think about how they are going to keep that edge. In this post, we are going to talk about the last point: advertising, and how an effective strategy can help a company go from good to great.
YOUR POINT IS...?
You may be asking yourself, "What do curtain tracks have to do with advertising?" We understand your query so let us explain. Advertising happens in many ways. Just a few include implementing digital strategies, traditional marketing including standard banner signage promoting products or services, as well as event marketing which may include participating in consumer or industry trade shows. When it comes to some traditional marketing strategies such as signage to promote your business, Curtain-Tracks can help. Our 610 EasyKlip Midi Tarp & Banner Clip and 600 EasyKlip Mini Tarp and Sign Clip are super handy. They allow you to hang a banner, signs, or even a tarp and are designed to increase clamping pressure as the load against them increases, making them the strongest on the market. Promoting a SALE? No problem. You will love these banner clips!
EVENT MARKETING KNOW-HOW
When it comes to event marketing and participating in a trade show where you have a "mini store-front" to attract attendees, you want to make sure your space stands out from the hundreds of others. Most standard booth spaces are a 10 x 10 space that comes with a covered 6' table, two chairs and a waste basket. Doesn't sound that inviting, does it? The clips mentioned above can certainly secure your company signs, but some of our other products may prove to be extremely helpful in making your booth stand out, including creating a frame that wraps around your booth space. The 4108 Bendable I-Beam Curtain Track can be hand-bent into curved shapes, and mounted to the frame. Adding curtains to the track will make your space visible by giving your booth some height as well as framing the space. This look will catch the eyes of attendees (aka potential customers) all the way from the other end of the long aisle.
ARE YOUR WHEELS TURNING
We hope we got you thinking outside the box when it comes to a couple creative ways to promote your business. Should you have any questions, reach out to our customer service team. We'd love to help you stay ahead of your competition!
It’s trade show exhibiting season and you’ve got goods or services you want to sell. There are customers out there who want to buy them, but you are missing the middle piece. A great product/service trade show booth can bridge the gap between you and your customers by drawing them in and creating an environment that encourages interaction.