THE IMPORTANCE OF EVENT MARKETING
As a business owner, you may always feel like you are trying to outrun your competition and you may do that by advertising, having a stronger social media presence or by being involved in events. All of these strategies can be effective but when it comes specifically to event marketing, Marketo, a company dedicated to marketing, offers this advice, "In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. Event marketing needs to be an integral part of the demand generation mix, and a strategic combination of offline and online events are essential to any company’s bottom line. Every year, trade show season rolls around and those in the healthcare, automotive and education industries (plus so many others) attend and exhibit at these trade shows. For those who have an exhibit booth, the goal is stand out from the competition."
At most trade shows, a standard booth space is 10 x 10 square feet and that's it. To make the most of your presence at a trade show (and the most out of your investment), you want to create a booth that will stop trade show attendees in the aisle and make them want to engage and learn more about your company. One way to do this is to create a frame around your booth space. The elevated look of the booth will attract attention. Then, add the 4108 Bendable I-Beam Curtain Track. This track is available in silver or black anodized aluminum and can be hand bent to accommodate the booth structure. Next, add curtains to the track. Depending on the industry of your business, your other booth decor and the theme of your space, it will help determine the style of curtains to hang in your booth. For example, if you are an interior designer at a home improvement show, you may want to demonstrate the versatility of curtain tracks as well as your decorating style by showcasing curtains with a beautiful pattern. If you are looking to stay within the colors of your company's brand, add curtains that reflect that.
CURTAINs SERVE MANY PURPOSES
Adding curtains to your trade show booth can be beneficial in several ways. They can be pulled back and tied when the show is open or, you can decide to close them if you are having a business development meeting with a potential client. Another idea is to pull them closed after booth hours to help deter any trade show stragglers from being tempted to take an extra giveaway!
Gone are the days of old, boring trade show booth displays. You have invested time and money to attend the trade show to grow your business so you might as well make an impression! Ready to start working on your booth design? Let us know if we can help!