Staying ahead of your competitors is something most businesses think about, and often. Whether it is creating better processes, developing new innovations, exceeding at customer service, or promoting your company to potential customers, business owners have to constantly think about how they are going to keep that edge. In this post, we are going to talk about the last point: advertising, and how an effective strategy can help a company go from good to great.
YOUR POINT IS...?
You may be asking yourself, "What do curtain tracks have to do with advertising?" We understand your query so let us explain. Advertising happens in many ways. Just a few include implementing digital strategies, traditional marketing including standard banner signage promoting products or services, as well as event marketing which may include participating in consumer or industry trade shows. When it comes to some traditional marketing strategies such as signage to promote your business, Curtain-Tracks can help. Our 610 EasyKlip Midi Tarp & Banner Clip and 600 EasyKlip Mini Tarp and Sign Clip are super handy. They allow you to hang a banner, signs, or even a tarp and are designed to increase clamping pressure as the load against them increases, making them the strongest on the market. Promoting a SALE? No problem. You will love these banner clips!
EVENT MARKETING KNOW-HOW
When it comes to event marketing and participating in a trade show where you have a "mini store-front" to attract attendees, you want to make sure your space stands out from the hundreds of others. Most standard booth spaces are a 10 x 10 space that comes with a covered 6' table, two chairs and a waste basket. Doesn't sound that inviting, does it? The clips mentioned above can certainly secure your company signs, but some of our other products may prove to be extremely helpful in making your booth stand out, including creating a frame that wraps around your booth space. The 4108 Bendable I-Beam Curtain Track can be hand-bent into curved shapes, and mounted to the frame. Adding curtains to the track will make your space visible by giving your booth some height as well as framing the space. This look will catch the eyes of attendees (aka potential customers) all the way from the other end of the long aisle.
ARE YOUR WHEELS TURNING
We hope we got you thinking outside the box when it comes to a couple creative ways to promote your business. Should you have any questions, reach out to our customer service team. We'd love to help you stay ahead of your competition!